Baby & kids retail (online + stores)Historical case study · data as of 24 Jul 2026 · published 28 Oct 2026 (96 days later)
Brainbees Solutions (FirstCry) — 100-point case study
How Brainbees Solutions (FirstCry) looked on 50 technical and 50 fundamental measures on 24 Jul 2026 — and what happened over the next three months. Education only; not a current view.
7 bullish · 31 neutral · 5 caution · 6 bearish — the picture was mixed.
Price chart
Close (to snapshot) Close (after) 50-day avg 200-day avg Support Resistance
Data note: Brainbees (FirstCry) was loss-making in the period, so P/E is not meaningful. It is professionally managed with no promoter group, so promoter-holding points show n/a. Reported losses differ between sources (attributable to owners vs consolidated); this page uses Screener's consolidated figures.
Technical analysis — 50 points
Calculated by code from daily prices up to 24 Jul 2026. Standard formulas (RSI, MACD, ADX use Wilder smoothing).
How to read the tags. Each of the 50 points gets one tag. Bullish the reading was favourable. Bearish the reading was unfavourable. Neutral the reading was in a normal range, or gave no clear message. Caution a warning sign or an unusual reading that deserves a closer look. Point 50 counts the other 49 tags. The chart is called positive when bullish tags beat bearish ones by 5 or more, negative when bearish tags beat bullish ones by 5 or more, and mixed otherwise. Under each point you will see what reading earns which tag. Tags describe the data on the snapshot date. They are not signals to buy or sell. Full guide to all 100 points →
A. Trend
#
Point
Reading
Tag
Commentary
1
Short-term trend (20 days)
slope -0.38%/day
Bearish
Over the last 20 sessions the regression line of closing prices was falling about 0.38% a day — a short-term downtrend.
Bullish slope above +0.10% a day (short-term uptrend) · Bearish slope below –0.10% a day (short-term downtrend) · Neutral between the two: a flat, sideways phase.
2
Medium-term trend (~5 months)
3M return -16.1%
Bearish
The 100-session trend line was down (-0.06%/day) and the stock was -16.1% over three months, so the medium-term picture was bearish.
Bullish slope above +0.05% a day · Bearish slope below –0.05% a day · Neutral in between.
3
Long-term trend (1 year)
1Y return -41.9%
Bearish
Compared with a year earlier the price was -41.9%. A weak year for the stock.
Bullish up more than 10% in a year · Bearish down more than 10% in a year · Neutral between –10% and +10%.
4
Weekly chart trend
10W 218.84 / 30W 237.69
Bearish
On the weekly chart the stock showed a weekly close below the 10-week average, which sat below the 30-week.
Bullish weekly close above the 10-week average, which is above the 30-week · Bearish weekly close below the 10-week average, which is below the 30-week · Neutral when they are tangled.
5
Swing structure (highs/lows)
last highs 237.95→222.30; lows 212.50→202.56
Bearish
The two most recent swing points showed lower swing highs and lower swing lows — classic downtrend structure.
Bullish higher highs and higher lows (uptrend structure) · Bearish lower highs and lower lows (downtrend structure) · Neutral when one is higher and the other lower.
6
ADX (14) — trend strength
10.6
Neutral
ADX at 10.6 signals a weak or absent trend (below 20) — range-bound conditions. ADX measures strength only, not direction.
Bullish ADX 20 or more with +DI above –DI (a real trend, pointing up) · Bearish ADX 20 or more with –DI above +DI (a real trend, pointing down) · Neutral below 20: no clear trend. 20–30 is a moderate trend, above 30 a strong one.
7
+DI vs –DI
+DI 18.4 / –DI 19.8
Bearish
–DI was above +DI: sellers had the upper hand in directional movement.
Bullish +DI above –DI · Bearish –DI above +DI · No neutral zone for this point.
B. Moving averages
#
Point
Reading
Tag
Commentary
8
Price vs 20-day SMA
214.08 (-2.7%)
Bearish
Close of 208.30 was 2.7% below the 20-day SMA — the short-term trend filter was negative.
Bullish close above the average · Bearish close below the average · No neutral zone.
9
Price vs 50-day SMA
219.21 (-5.0%)
Bearish
Close of 208.30 was 5.0% below the 50-day SMA — the medium-term trend filter was negative.
Bullish close above the average · Bearish close below the average · No neutral zone.
10
Price vs 200-day SMA
264.94 (-21.4%)
Bearish
Close of 208.30 was 21.4% below the 200-day SMA — the long-term trend filter was negative.
Bullish close above the average · Bearish close below the average · No neutral zone.
11
9 / 21 EMA crossover
9E 210.25 / 21E 213.33
Bearish
The 9-day EMA was below the 21-day EMA; the last crossover happened on 06 Jul 2026.
The 50-day average was 17.3% below the 200-day. No 50/200 crossover occurred in the data window.
Bullish 50-day above 200-day (after a “golden cross”) · Bearish 50-day below 200-day (after a “death cross”) · No neutral zone.
13
50-day SMA slope
-5.0% in 20 sessions
Bearish
The 50-day average fell 5.0% over the past month — declining.
Bullish rose more than 0.5% · Bearish fell more than 0.5% · Neutral in between: flattening.
14
MA ribbon alignment
214 / 219 / 225 / 265
Bearish
The 20/50/100/200-day averages were perfectly stacked bearish (20 < 50 < 100 < 200).
Bullish neatly stacked 20 > 50 > 100 > 200 · Bearish neatly stacked 20 < 50 < 100 < 200 · Neutral when tangled (a transition or range).
15
Monthly anchored VWAP
218.44 (-4.6%)
Bearish
Anchored to the start of July, the volume-weighted average price was 218.44; the close was below it — buyers that month were on average under water.
Bullish close above VWAP (that month’s buyers on average in profit) · Bearish close below VWAP · No neutral zone.
C. Momentum
#
Point
Reading
Tag
Commentary
16
RSI (14)
41.2
Bearish
RSI at 41.2 reflected soft, below-average momentum.
Bullish RSI 55–70 (positive momentum, not stretched) · Bearish RSI 30–45 (soft momentum) · Neutral 45–55. Caution at 70 or above (overbought) or 30 or below (oversold).
17
RSI divergence (last 40 days)
none
Neutral
Comparing the last 20 sessions with the 20 before: no divergence — RSI moved in line with price.
Bullish bullish divergence: price made a lower low but RSI a higher low · Caution for a bearish divergence (price higher high, RSI lower high). Neutral when RSI moved in line with price.
18
MACD line vs signal
MACD -3.40 / signal -3.19
Bearish
MACD was below its signal line — momentum turning or staying negative.
Bullish MACD above signal · Bearish MACD below signal · No neutral zone.
19
MACD histogram (5-day change)
-0.12 → -0.21
Bearish
The histogram fell over the last five sessions, meaning momentum was weakening.
Bullish up more than 2% · Bearish down more than 2% · Neutral between –2% and +2%.
D. Volatility
#
Point
Reading
Tag
Commentary
25
Bollinger Band position (%B)
%B 0.28 (bands 200.85–227.30)
Neutral
%B of 0.28 — inside the bands, lower half.
How to read: Caution above 1 or below 0 (outside the bands — an overextended move). Neutral inside the bands.
26
Bollinger width / squeeze
width 12.4% (40th pct of 6M)
Neutral
Band width was at the 40th percentile of the last six months, a normal level.
How to read: Caution when the width is in the lowest 15% of six months (a “squeeze” that often comes before a bigger move, direction unknown). Neutral otherwise.
27
ATR (14)
₹6.67 (3.2% of price)
Neutral
A typical day's range was about ₹6.67, or 3.2% of the price — useful for judging how much 'normal noise' to expect.
How to read: Information only. A higher % means bigger normal daily swings.
28
Historical volatility (30-day)
28.9% vs 1Y 42.2%
Neutral
Annualised 30-day volatility was 28.9%, below the one-year level of 42.2%.
How to read: Caution when 30-day volatility is more than 1.25× the one-year level. Neutral otherwise.
29
Keltner Channel (20, 2×ATR)
200.80–225.38
Neutral
The close was inside the channel, so no volatility breakout.
Bullish close above the upper channel (strong upward push) · Bearish close below the lower channel · Neutral inside the channel.
30
Beta vs Nifty 50 (1Y daily)
0.85
Neutral
A beta of 0.85 means the stock tended to move less than the Nifty 50 day to day.
How to read: Information only. Above 1.1 moves more than the market, below 0.9 less, around 1 in line.
E. Volume & money flow
#
Point
Reading
Tag
Commentary
31
Volume vs 20-day average
last day 0.23× / 5-day 0.29×
Neutral
The final session traded 0.23× its 20-day average volume and the last five sessions averaged 0.29× — lighter than usual participation.
How to read: Information only. Above 1.2× is heavier than usual participation, below 0.8× lighter.
32
Up-day vs down-day volume (20d)
ratio 1.76
Bullish
Average volume on up days was 1.76× that on down days — accumulation-leaning.
Bullish ratio above 1.15 (accumulation-leaning) · Bearish ratio below 0.85 (distribution-leaning) · Neutral between 0.85 and 1.15.
33
On-Balance Volume (20d)
OBV falling
Bearish
OBV fell over the month while price fell — volume confirmed the price move.
About ₹33 crore changed hands per day on average over 20 sessions — moderately liquid.
How to read: Information only. Above ₹500 crore a day is highly liquid, above ₹50 crore liquid, below that moderately liquid.
F. Price levels
#
Point
Reading
Tag
Commentary
38
Support levels (S1/S2/S3)
202.56
Neutral
Nearest support (prior swing lows) sat at 202.56, 2.8% below the close.
How to read: Information only. Levels to watch, not good or bad.
39
Resistance levels (R1/R2/R3)
222.78 / 239.26 / 252.07
Neutral
Nearest resistance (prior swing highs) sat at 222.78, 6.9% above the close, then 239.26, 252.07.
How to read: Information only.
40
Monthly pivot points (for next month)
P 216.27 | R1 229.98 | S1 194.59
Neutral
Classic pivots from July's high/low/close gave a pivot of 216.27; the close was below it.
How to read: Information only.
41
Fibonacci retracement (6M swing)
23.6% 223 | 38.2% 236 | 50.0% 246 | 61.8% 256
Neutral
Measuring the 6-month fall from 289.70 to 202.56, the close was nearest the 23.6% retracement at 223.13.
How to read: Information only.
42
52-week high / low
H 438.70 / L 202.56
Bearish
The close was 52.5% below the 52-week high and 2.8% above the 52-week low.
Bullish within 5% of the 52-week high · Bearish within 5% of the 52-week low · Neutral in between.
43
Unfilled price gaps (6M)
none
Neutral
No unfilled price gaps in the last six months.
How to read: Information only.
G. Patterns
#
Point
Reading
Tag
Commentary
44
Price structure / chart pattern
falling channel
Bearish
Rule-based pattern scan: falling channel — successive lower highs and lows. (Classical patterns like head-and-shoulders are judgement calls; we report only what the rules detect.)
Bullish rising channel (both trends up) · Bearish falling channel (both trends down) · Neutral for tight consolidation, a bounce in a downtrend, a pullback in an uptrend, or a sideways range.
45
Breakout / breakdown (20-day)
range 202.56–237.95
Neutral
The close was inside the prior 20-day range of 202.56–237.95.
Bullish close above the 20-day high (breakout) · Bearish close below the 20-day low (breakdown) · Neutral inside the range.
46
Latest candlestick
Hammer-type candle
Bullish
On 24 Jul the candle opened 209.00, ranged 205.02–209.49 and closed 208.30: Hammer-type candle — buyers rejected lower prices. Single candles are weak signals on their own.
Bullish hammer, bullish engulfing or bullish marubozu · Bearish shooting star, bearish engulfing or bearish marubozu · Neutral for a doji, inside bar or ordinary candle. Single candles are weak signals.
47
Ichimoku Cloud
cloud 225.51–240.32; Tenkan 213.49 / Kijun 220.25
Bearish
Price was below the cloud and the Tenkan line was below the Kijun line — a bearish Ichimoku setup.
Bullish close above the cloud · Bearish close below the cloud · Neutral inside the cloud.
H. Relative strength & summary
#
Point
Reading
Tag
Commentary
48
Relative strength vs Nifty 50
1M -7.1% / 3M -14.4%
Bearish
The stock underperformed the Nifty 50 by 14.4 points over three months and underperformed by 7.1 points over one month.
Bullish ahead of the Nifty 50 by more than 2 points · Bearish behind by more than 2 points · Neutral within ±2 points.
49
Relative strength vs Nifty 50 (6M)
6M -16.2%
Bearish
No sector index in today's data set, so we show the 6-month comparison instead: 16.2 points behind the Nifty 50.
Bullish ahead by more than 2 points · Bearish behind by more than 2 points · Neutral within ±2 points.
50
Technical summary
3 bullish · 27 bearish · 19 neutral · 0 caution
Bearish
Across the 49 readings the technical picture leaned negative. Levels that mattered: support 202.56, resistance 222.78. This is a description of the chart on 24 Jul 2026, not a forecast. How to read the score: the strongest possible reading is 49 bullish · 0 bearish, and the weakest is 0 bullish · 49 bearish. Most companies land in between. The chart is called positive when bullish tags beat bearish ones by 5 or more, negative when bearish tags beat bullish ones by 5 or more, and mixed otherwise. Even a 49–0 score describes the past and is not a reason to buy, and a 0–49 score is not a reason to sell.
Bullish bullish tags beat bearish ones by 5 or more (“positive”) · Bearish bearish tags beat bullish ones by 5 or more (“negative”) · Neutral (“mixed”) otherwise. Strongest possible: 49 bullish · 0 bearish.
Fundamental analysis — 50 points
Uses only results published by 24 Jul 2026: FY26 annual (Apr 2025–Mar 2026), the Jan–Mar 2026 quarter and the Jun 2026 shareholding. ₹ crore, consolidated unless stated. Valuation uses the 24 Jul 2026 close.
How to read the tags. Each of the 50 points gets one tag. Bullish the reading was favourable. Bearish the reading was unfavourable. Neutral the reading was in a normal range, or gave no clear message. Caution a warning sign or an unusual reading that deserves a closer look. Point 50 counts the other 49 tags. The numbers are called positive when bullish tags beat bearish ones by 4 or more and are at least 1.5 times as many, negative the other way round, and mixed otherwise. Under each point you will see what reading earns which tag. Tags describe the data on the snapshot date. They are not signals to buy or sell. Full guide to all 100 points →
A. Valuation
#
Point
Reading
Tag
Commentary
1
P/E (trailing 12 months)
-53.1×
Neutral
At ₹208.30 the market valued the company at about ₹10,878 crore, or -53.1× the ₹-205 crore profit of the four quarters to Mar 2026. That is a low multiple in absolute terms.
How to read: Information only. Below 15 is a low multiple, 15–30 moderate, above 30 a premium (the market expects growth). Compare with peers and the company’s own history.
2
Price / Book
2.25×
Neutral
Market cap was 2.25× the Mar 2026 book value (equity + reserves) of ₹4,827 crore.
How to read: Information only. Main yardstick for banks; asset-light businesses usually trade at high P/B.
3
Price / Sales
1.27×
Neutral
The company was valued at 1.27× its trailing-12-month sales of ₹8,549 crore.
How to read: Information only.
4
EV / EBITDA (approx.)
47.6×
Neutral
Enterprise value (market cap + ₹1,594 cr borrowings; cash not netted) was 47.6× trailing operating profit of ₹262 crore.
How to read: Information only. Lower means cheaper relative to operating profit.
5
Earnings yield
-1.9%
Neutral
The inverse of P/E: each ₹100 invested bought about ₹-1.9 of annual earnings. Investors often compare this with the ~6–7% yield on 10-year government bonds.
How to read: Information only. Often compared with the ~6–7% yield on 10-year government bonds.
6
PEG (P/E ÷ 3-yr profit CAGR)
n/m
Neutral
PEG is not meaningful because 3-year profit growth was not available. Note: revenue jumped more than 40% in Mar 2023, which usually signals a merger or acquisition — multi-year growth rates are inflated by it.
Bullish below 1 (growth cheaply priced) · Bearish above 2 (growth expensively priced) · Neutral 1–2, or when profit did not grow (not meaningful).
7
Dividend yield (trailing 12M)
n/a
Neutral
Dividend history in our data window was not available.
Bullish above 3% · Neutral at 3% or less. Never tagged Bearish.
8
Market capitalisation
₹10,878 cr
Neutral
At about ₹0.11 lakh crore the company was a small-cap.
How to read: Information only. Above ₹1 lakh crore large-cap, ₹30,000 crore–₹1 lakh crore mid-cap, below that small-cap (our rule of thumb).
9
Graham number vs price
n/m
Neutral
Not meaningful with negative earnings or book value.
Bullish price below the Graham number · Neutral when the price is above it (most quality companies are).
B. Growth
#
Point
Reading
Tag
Commentary
10
Revenue growth FY26 (YoY)
+11.6%
Bullish
Revenue for FY26 was ₹8,548 crore, +11.6% versus FY25.
Revenue compounded at 14.9% a year from FY23 to FY26. Note: revenue jumped more than 40% in Mar 2023, which usually signals a merger or acquisition — multi-year growth rates are inflated by it.
Bullish above 12% a year · Bearish below 5% a year · Neutral 5–12%. Caution if an acquisition inflated it.
15
Profit CAGR (3 years)
n/a
Neutral
Not available. Note: revenue jumped more than 40% in Mar 2023, which usually signals a merger or acquisition — multi-year growth rates are inflated by it.
Bullish above 12% a year · Bearish below 5% a year · Neutral 5–12%.
16
Revenue CAGR (5 years)
39.8%
Caution
Over five years (FY21–FY26) revenue compounded at 39.8% a year. Note: revenue jumped more than 40% in Mar 2023, which usually signals a merger or acquisition — multi-year growth rates are inflated by it.
Bullish above 12% a year · Bearish below 5% a year · Neutral 5–12%.
Bullish all tests passed, or all but one · Bearish half the tests or fewer passed · Neutral in between.
49
Automated screen flags
0 strength(s) · 3 weakness(es)
Neutral
No strengths flagged. Weaknesses: Company has low interest coverage ratio; Company has a low return on equity of -4.56% over last 3 years; Earnings include an other income of Rs.121 Cr. (Flags generated by the data source’s rule screen.)
How to read: Information only.
50
Fundamental summary
7 bullish · 6 bearish · 31 neutral · 5 caution
Neutral
On the numbers published by 24 Jul 2026 the fundamental picture was mixed. Valuation: P/E -53.1×, P/B 2.25×. This describes the data, not a recommendation. How to read the score: the strongest possible reading is 49 bullish · 0 bearish, and the weakest is 0 bullish · 49 bearish. Most companies land in between. The numbers are called positive when bullish tags beat bearish ones by 4 or more and are at least 1.5 times as many, negative the other way round, and mixed otherwise. Even a 49–0 score describes the past and is not a reason to buy, and a 0–49 score is not a reason to sell.
Bullish bullish tags beat bearish ones by 4 or more and are at least 1.5× as many (“positive”) · Bearish the same the other way round (“negative”) · Neutral (“mixed”) otherwise. Strongest possible: 49 bullish · 0 bearish.
News in the three months before the snapshot
Company news from 24 Apr 2026 – 24 Jul 2026 that an investor could have known on the snapshot date.
26 May 2026FirstCry parent Brainbees reports FY26 results: revenue up ~11.6%, net loss narrows — Brainbees Solutions reported FY26 revenue of about Rs 8,548 crore, up roughly 11.6%, with consolidated net loss narrowing to about Rs 204 crore from Rs 265 crore. The board approved up to AED 34 million for its Middle East subsidiary to support expansion in Saudi Arabia and the UAE. source
27 May 2026Brainbees Q4 FY26 earnings call: adjusted EBITDA up 24% for the year — On its earnings call the company said FY26 adjusted EBITDA rose 24% to Rs 486 crore and cash profit rose 49% to Rs 312 crore. The stock fell on 27 May on heavy volume. source
30 Jun 2026Brainbees extends deadline for AED 34 million UAE subsidiary investment to 31 July 2026 — The company pushed back the timeline for its capital infusion into FirstCry Management DWC LLC (UAE) to July 31, 2026, to spread out the capital deployment. source
01 Jul 2026FirstCry shares rise over 5% intraday after UAE investment timeline extension — The stock rose over 5% intraday on 1 July, which reports linked to the extended deadline for the planned Rs 77 crore infusion into the UAE subsidiary. source
What happened next (24 Jul 2026 → 27 Oct 2026)
Price went from ₹208.30 to ₹164.58 by 27 Oct 2026 (-21.0%) while the Nifty 50 moved -4.3% — underperforming by 16.7 points.
Highest ₹222.50 on 14 Aug 2026; lowest ₹158.48 on 23 Oct 2026.
S1 202.56: broken on a closing basis on 19 Aug 2026.
R1 222.78: not cleared on a closing basis.
R2 239.26: not cleared on a closing basis.
200-day SMA: price was below it at the snapshot and stayed on the same side through the period.
Apr–Jun 2026 results (reported 13 Aug 2026): revenue ₹2,106 crore (+13.0% YoY), net profit ₹-44 crore (n/m — loss or no profit a year earlier YoY), operating margin 3% vs 2% a year earlier (Screener consolidated figures).
Later news
13 Aug 2026FirstCry Q1 FY27: revenue up 13% to Rs 2,106 crore, EBITDA margin improves to 2.8% — Brainbees reported Q1 FY27 operating revenue of Rs 2,106 crore, up 13% year on year, with consolidated EBITDA of Rs 59 crore versus Rs 34 crore a year earlier; EBITDA margin rose to 2.8% from 1.8%. source
25 Sep 2026TPG exits FirstCry with Rs 202 crore bulk deal — TPG entity NewQuest Asia Investments III sold its entire 2.21% stake (about 1.2 crore shares) at Rs 175.15 apiece; Goldman Sachs Investments Mauritius bought about 68 lakh shares. source
23 Oct 2026Brainbees shares hit 52-week low of Rs 158.95 after six-session fall — The stock touched a 52-week low after six straight losing sessions that cut its value by about 12%; its one-year return stood near -55%. source
Educational summary. On 24 Jul 2026 the technical picture leaned negative and the fundamental picture was mixed. Over the next three months the stock moved -21.0% against -4.3% for the Nifty 50. Here the chart's message lined up with what followed. One case proves nothing on its own; the value is in seeing many cases over time. This page does not say whether to buy, sell or hold Brainbees Solutions (FirstCry) today.
Method designed by our founder, CPA · ACCA · CIA. Numbers are computed by our engine from the sources listed below.
Sources: daily prices — Yahoo Finance history pages; financials and shareholding — Screener.in (fetched 28 Oct 2026); index — Nifty 50 via Yahoo Finance; news — linked articles. Calculations by Manage Our Finance. Report a correction
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₹525.45close 24 Jul
Real estate developerNSE: BRIGADEData as of 24 Jul 2026